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Marketing Administration COURSE INTRODUCTION:- The Marketing Administration course provides the opportunity for students to learn the key elements of the communications plan relating to many facets of marketing, including advertising, direct marketing, public relations, experiential marketing, and market research. The course examines the marketing communications planning process, including
how programs are developed and executed, the factors and considerations that influence this process, and the role of the Marketing Administrator throughout the process. Students gain insight into how to set goals, objectives, and budgets within the planning process. Students are given the opportunity to practice, apply, and develop marketing administration skills through the completion of hands-on tasks and exercises found throughout each lesson. COURSE PREREQUISITES: An introduction to Marketing & Sales or equivalent knowledge and experience. Those who are pursuing careers in marketing administration or marketing communications or existing administrative employees who wish to advance their career within a marketing department. COURSE AIM:- To provide a broad understanding of marketing administration functions and marketing communications process. Lesson 1: Introduction; The Marketing Administrator; Marketing and the Exchange; The Customer – Your Focus; The Marketing Toolbox, Marketing Mix and the Marketing Administrator Lesson 2: Integrated Marketing Communications; Everything You Need to Know About Advertising; The Advertising Development Process; Advertising Testing and Tracking Lesson 3: Customer Relationship Management; Direct Response Channels; Data Driven Communications; Website and Email Marketing; Privacy and Security Online and Offline Lesson 4: Public Relations Within the Marketing Process; Planning and Implementing a PR Campaign; Is PR Right for Your Brand/Company? Lesson 5: top Sales Promotion – The Types, The Differences; Sales Promotion – The Planning Process; Experiential Marketing Lesson 6: Introduction to Market Research; Preparing for Market Research; Market Research Tools and Techniques; The Market Research Process Lesson 7: The Marketing Planning Process; The Marketing Plan; The Situational Analysis Lab Exercise Course material is provided as an ongoing reference. A certificate is issued upon the student’s completion of the course and on attaining a pass mark of 75% or higher for the final assessment.
Courses Start every Monday We are open weekdays, one evening and Saturday mornings. Flexi-Time Self-Paced, Pick-'n-Mix Training. Our Exclusive System allows you to learn at your own pace within your own flexible, time commitments. There is no need to keep pace with other students Set your own schedule; You can create a schedule that lets you accommodate your job, your family and other time commitments. Financial arrangements available or use our Time Payment Plan. WINZ funding may be available - conditions apply. |
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