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Marketing & Sales COURSE INTRODUCTION:- The Marketing & Sales course introduces students to the theory and application of modern marketing concepts, principles, and techniques, and examines the importance of marketing in society as well as within a company. With the objective of learning how to develop a comprehensive marketing strategy and creating loyal customers, the major components of the marketing mix are studied. The role of marketing is explored at the local, national, and international level. Both the final consumer and the business customer are considered. This course explores concepts relating to Consumer Behaviour, Marketing Segmentation and Targets, Positioning, Branding and Brand Management, Advertising and Promotion, Packaging, Pricing, and other components of the marketing mix. Learning objectives for each lesson are accomplished through a combination of theory and conceptual application within exercises. Students are given ample opportunity to practice, apply, and develop their marketing and sales skills through review questions and practical exercises. Multimedia content is incorporated in this course to introduce, discuss, and enhance the learning experience. OF INTEREST TO:- Those interested in improving their understanding of the dynamic nature of marketing and sales, advertising, and promotion. COURSE AIM:- To provide a broad and basic grasp of marketing concepts, principles, and techniques in relation to businesses of all sizes. COURSE CONTENT:- Lesson 1:Marketing versus Sales; The Scope of Marketing; Key Components of the Marketing Process; The Marketing Mix; The Role of Marketing and Sales Managers; Target Marketing and Market Segmentation; Understanding Consumer Needs, Desires, and Behaviour; Market Research; Global Strategies; Marketing for Products and Services Lesson 2: The Strategic Marketing Process; Marketing to Selected Target Audiences; Marketing Positioning Strategies; The Marketing Strategy and Marketing Plan Lesson 3: Understanding the Marketing Environment; Technological Factors; Socio-Cultural and Demographic Factors; Economic Factors; Political, Legal, and Regulatory Factors; Resources for Gathering Information Lesson 4: Consumer Beliefs and Behaviour; Identifying Markets; Market Segmentation Lesson 5: Product Strategy; Consumer Product Assessment Criteria; The New Product Development Process; Managing the Product Life Cycle; Why Products Succeed or Fail Lesson 6: Pricing Strategy; Pricing Methods and Discounts Lesson 7: Distribution Strategy; Methods of Distribution; Reviewing Your Distribution Strategy Lesson 8: Promotion Strategy; Advertising; Public Relations (PR) and Publicity Lesson 9: Internet Terms and Concepts and the Methods of Internet Marketing; Convergence Lab Exercise COURSE NOTES:- Course material is provided as an ongoing reference. A certificate is issued upon the student’s completion of the course and on attaining a pass mark of 75% or higher for the final assessment. PREREQUISITES: Business Essentials, Microsoft Word Level 1, and Introduction to the Internet.
Courses Start every Monday We are open weekdays, one evening and Saturday mornings. Flexi-Time Self-Paced, Pick-'n-Mix Training. Our Exclusive System allows you to learn at your own pace within your own flexible, time commitments. There is no need to keep pace with other students Set your own schedule; You can create a schedule that lets you accommodate your job, your family and other time commitments. Financial arrangements available or use our Time Payment Plan. WINZ funding may be available - conditions apply. |
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