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Event Marketing

COURSE INTRODUCTION:-

The Event Marketing course is designed to introduce students to the various aspects of pre-event and at-event marketing. Students learn to identify and use appropriate marketing methods in order to successfully promote different types of events. They gain practical knowledge about event marketing that can be applied in real-world scenarios.

In this course, students learn how to plan and budget for an event marketing campaign, utilize various methods of promotion, as well as perform a post-event analysis to determine improvements for future events. Students have ample opportunity to apply the concepts learned by completing tasks and exercises in the course.

OF INTEREST TO :-

Those who wish to participate in conference/event marketing at a pre-management level, working in a supporting role along with a manager.

COURSE AIM:-

To provide the skills and techniques necessary to plan and budget for an event marketing campaign.

COURSE CONTENT:- 

Lesson 1:  Types of Events; Components of an Event; Why is Event Marketing Important?; What’s Involved in Event Marketing

Lesson 2:  Developing a Marketing Plan and Strategy; Observing and Participating; Trends

Lesson 3:  Exhibitors; Finding the Right Blend – Advertising, Promotion, and Public Relations; Staffing; Branding and Image

Lesson 4:  Developing an Event Marketing Budget; Major Expenses to Consider; Sources for Funding Your Budget

Lesson 5:  Success Depends on Promotion; Methods of Event Promotion; Creating a “Buzz”

Lesson 6:  Determining the Appropriate Media; Effective Advertising; Promoting and Advertising Through Your Exhibitors

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Lesson 7:  What is Sponsorship?; Types of Sponsors; Researching and Attracting Sponsors

Lesson 8:  Understanding Public Relations; Press Materials; Holding a Press Conference; Other Public Relations Activities

Lesson 9:  Why Use Electronic Event Marketing?; Seven Additional Ps for Internet Marketing; Taking Advantage of the Internet

Lesson 10:  What to do After the Event; Evaluating Your Marketing Effort and Measuring Your Success; How Can You Improve Next Time?

Lab Exercise

COURSE NOTES:-

Course material is provided as an ongoing reference.

A certificate is issued upon the student’s completion of the course and on attaining a pass mark of 75% or higher for the final assess

 Courses Start every Monday

We are open weekdays, one evening and Saturday mornings.

Flexi-Time Self-Paced, Pick-'n-Mix Training. Our Exclusive System allows you to learn at your own pace within your own flexible, time commitments. There is no need to keep pace with other students

Set your own schedule; You can create a schedule that lets you accommodate your job, your family and other time commitments.

Financial arrangements available or use our Time Payment Plan.

WINZ  funding may be available  - conditions apply.

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