|
|
|||
|
|
|||
|
|
|
Business Planning COURSE INTRODUCTION: This course will assist students in learning the fundamentals of effective business planning. It teaches students the concepts they need to understand in order to properly assess a new business idea and make it yield results. Several skill building exercises help to put the theory into practice. Topics covered include organizing a business plan, choosing a business name, developing a mission statement and executive summary, analysing the environmental factors that can affect a business, marketing the business, and managing people and the competition. Questions are included at the end of each lesson to measure progress. OF INTEREST TO:- Those who are interested in starting a new business & those interested in better planning an existing business. COURSE AIM:- To give the student the skills required to make a small enterprise succeed. COURSE CONTENT:Lesson 1: Small Businesses and Entrepreneurs; Business Plan Components; Advantages of Business Planning; Entrepreneurial Characteristics and Personal Assessments; Reasons Why Businesses Succeed and Fail Lesson 2: The Types of Business; Business Legal Structures; Choosing a Name and Registering for Licenses and Permits; Patents, Copyright, and Trademarks; Defining Your Real Business Lesson 3: The Mission Statement; The Executive Summary; Ideas, Trends, and the Product Life Cycle; The Environmental Factors Lesson 4: The Marketing Process; Marketing Strategy: Marketing Mix; Market Segmentation; Setting Goals & Objectives Lesson 5: The Marketing Mix and the Environmental Framework; Product and Service Strategy; Price Strategy; Place Strategy; Promotional Strategy Lesson 6: Building a Team; Managing People; Selecting Professional Advisors; Assessing the Competition; Positioning Your Product or Service COURSE NOTES: Course material is provided as an ongoing reference. A certificate is issued upon the student’s completion of the course and on attaining a pass mark of 75% or higher for the final assessment.
Courses Start every Monday We are open weekdays, one evening and Saturday mornings. Flexi-Time Self-Paced, Pick-'n-Mix Training. Our Exclusive System allows you to learn at your own pace within your own flexible, time commitments. There is no need to keep pace with other students Set your own schedule; You can create a schedule that lets you accommodate your job, your family and other time commitments. Financial arrangements available or use our Time Payment Plan. WINZ Funding may be available - conditions apply. |
|
|
